The Washington Post

Obama uses Sotomayor in ads

Puerto Ricans are one of the biggest swing voting blocs in Florida, a fast-growing Hispanic population numbering in the hundreds of thousands, mostly centered in the Orlando area. Many of them voted for GOP President Bush in 2004. They backed former Florida Gov. Jeb Bush in his campaigns, but also voted for Al Gore in 2000 and Barack Obama in 2008.

Now the battle for their votes is heating up, with Obama’s re-election campaign hoping to reignite support in that community by reminding voters of one of his biggest decisions – putting a Puerto Rican woman on the Supreme Court.

Justice Sonia Sotomayor is featured in a new ad airing in Florida and released Friday. As images of Obama and Sotomayor flash on the screen, a local lawyer, Nydia Menendez, is shown expressing disgust that Republican nominee Mitt Romney had opposed Sotomayor’s nomination.

"He offended me when he stated he would have voted against her nomination,” Menendez said, “and now he wants our vote for president?”'

The ad buy comes after one top Obama pollster, Sergio Bendixen, told Hispanic delegates to last week’s Democratic National Convention that the president was lagging in his support from Puerto Ricans. Internal polling from July showed Obama winning the group over Romney by 54-32 percent,  but Bendixen told the delegates that Obama’s share of the Puerto Rican vote would have to reach into the 70s for him to win Florida.

The Freddie Gray case

Please provide a valid email address.

You’re all set!

Campaign 2016 Email Updates

Please provide a valid email address.

You’re all set!

Get Zika news by email

Please provide a valid email address.

You’re all set!
Show Comments
The South Carolina GOP primary and the Nevada Democratic caucuses are next on Feb. 20. Get caught up on the race.
Past South Carolina GOP primary winners
South Carolina polling averages
Donald Trump leads in the first state in the South to vote, where he faces rivals Ted Cruz and Marco Rubio.
South Carolina polling averages
The S.C. Democratic primary is Feb. 27. Clinton has a significant lead in the state, whose primary falls one week after the party's Nevada caucuses.
62% 33%
We'll have half a million voters in South Carolina. I can shake a lot of hands, but I can't shake that many.
Sen. Marco Rubio, speaking to a group of reporters about his strategy to regain support after a poor performance in the last debate
Fact Checker
Sanders’s claim that Clinton objected to meeting with ‘our enemies’
Sanders said that Clinton was critical of Obama in 2008 for suggesting meeting with Iran. In fact, Clinton and Obama differed over whether to set preconditions, not about meeting with enemies. Once in office, Obama followed the course suggested by Clinton, abandoning an earlier position as unrealistic.
Pinocchio Pinocchio Pinocchio
The complicated upcoming voting schedule
Feb. 20

Democrats caucus in Nevada; Republicans hold a primary in South Carolina.

Feb. 23

Republicans caucus in Nevada.

Feb. 27

Democrats hold a primary in South Carolina.

Upcoming debates
Feb 13: GOP debate

on CBS News, in South Carolina

Feb. 25: GOP debate

on CNN, in Houston, Texas

March 3: GOP debate

on Fox News, in Detroit, Mich.

Campaign 2016
Where the race stands

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.