House Majority PAC, "What's Worse"

What it says: "What's worse than Allen West's record on women are the words he uses against them." The ad shows a clip of West saying liberal women are "neutering American men ... we are not going to have our men become subservient." 

What it means: Democrats are helping out West challenger Patrick Murphy, who has struggled to raise enough money for this fight. (Update: Murphy is a fine fundraiser, but West has raked in more cash than some vulnerable senators.)

Who will see it: The ad is airing in West Palm Beach as part of a $1 million buy.