Mitt Romney campaign, "Too Many Americans" 

What it says: "President Obama and I both care about poor and middle class families. The difference is my policies will make things better for them." 

What it means: The "47 percent" comments could be taking a toll on Mitt Romney's candidacy, and the Obama campaign is keeping them fresh on the minds of voters in its own ads. This ad is Romney's attempt to address the voters who might have felt slighted by his remarks. 

Who will see it: The campaign did not say where it will air.