President Obama, "Table"

What it says: "It’s time for a new economic patriotism, rooted in the belief that growing our economy begins with a strong, thriving middle class."

What it means: Obama is making his case directly to the people, just as Mitt Romney did Tuesday in a 60-second ad. Both ads focus on the economic choice this November.

Who will see it: Voters in New Hampshire, Virginia, Florida, Ohio, Iowa, Nevada and Colorado