Mitt Romney, "Bankrupt"
What it says: “[I]t’s Barack Obama who said, 'So, if somebody wants to build a coal-powered plant, they can. It’s just that it’ll bankrupt them.'”
What it means: Mitt Romney is responding to an Obama ad that claims the Republican candidate is the one who hates coal, part of an ongoing back-and-forth over which candidate supports coal more. Romney's ad quotes Obama (as a presidential candidate in 2008) saying he supported legislation that would bankrupt new coal-fired plants.
Who will see it: No word on the size of the buy, but presumably Ohio and Virginia coal country.