Mitt Romney, Nuestra Comunidad
What it says: "Yo sé que nuestra comunidad tomará la decisión correcta. Ya no se trata de ‘sí se puede’, se trata de ‘cómo se puede’." ("I know that our community will make the right decision. It isn’t about ‘yes we can’, it’s about ‘how we can.")
What it means: Romney is expanding his Hispanic surrogate roster to include Puerto Rico Gov. Luis Fortuno, popular within the party though not nearly as nationally famous as Sen. Marco Rubio (R-Fla.). Puerto Ricans make up 28 percent of Florida's Hispanic eligible voters -- second only to Cubans. voters in Florida. While Obama won these voters in 2008, its a swing bloc.
Who will see it: Florida, obviously.