Obama for America, "Decision"

What it says: "When it comes to protecting your access to birth control, and the basic women’s health care services Planned Parenthood provides, one thing we must remember is this. Mitt Romney: 'I’ll cut off funding to Planned Parenthood.' "

What it means: President Obama is strengthening his hold on female voters — particularly unmarried women, who polling suggests were unimpressed by his debate performance — by painting Romney as anti-contraception. 

Who will see it: Voters in Colorado, Florida, Iowa, Nevada, Ohio and Virginia