Obama for America, "Main Street"

What it says: "When you look at the President's plan I don't think there can be any question that we're on the right course for today's economy."

What it means: Obama is pushing back on Mitt Romney's dour assessment of the economy, highlighting an auto industry plant that has hired more workers. Only 42 percent of likely voters agree that we're on the "right track" in a new Washington Post-ABC News poll, but Obama's numbers on this question are improving.

Who will see it: Voters in Colorado, Iowa, Nevada and Virginia.