President Barack Obama gestures as speaks at a campaign event at Cornell College, Wednesday. (Carolyn Kaster/AP)

As both candidates ramp up their outreach to women voters, President Obama has been sporting a pink rubber bracelet for Breast Cancer Awareness Month. 

First lady Michelle Obama and Mitt Romeny's wife, Ann, both wore pink to the debate Tuesday night. And on Oct. 1 the White House was lit with pink light in honor of the month. 

Ann Romney was diagnosed with breast cancer in late 2008. After undergoing treatment, she says she has been cancer-free for three years.