Obama for America, "Seen"

What it says: "Trying to mislead us? That's wrong. But ban all abortions? Only ... if you vote for him."

What it means: It's the latest salvo in President Obama's ongoing fight to paint Mitt Romney as extreme on reproductive rights. Romney's latest ad emphasizes his support for rape and incest exceptions to abortion bans; this ad counters with a clip from a 2007 Republican debate, in which Romney said he would be "delighted" to sign a bill banning all abortions. (Left out of the clip is that Romney added, "But that’s not where we are. That’s not where America is today.")

Who will see it: Residents of Virginia, where Republicans faced a backlash this year over a controversial anti-abortion bill.