Veterans For a Strong America, "President Obama's Form Letters"

What it says: "A friend of mine said that a letter she had received from [President George W.] Bush] was a personalized letter, but the other families involved in this crash had received letters from President Obama that were not personalized."

What it means: This Republican-aligned group was behind an earlier ad arguing that President Obama took too much credit for the death of Osama bin Laden. This spot focuses on the fact that Obama has sent form letters to the families of soldiers killed in the line of duty. Although Newsweek reported in 2003 that President Bush also used form letters, according to the Washington Times by 2008 Bush had "sent personal letters to the families of every one of the more than 4,000 troops who have died in the two wars, an enormous personal effort that consumed hours of his time and escaped public notice."

Who will see it: It's a $750,000 buy online and in these swing state markets: Norfolk, Roanoke, Richmond, Jacksonville, Dayton, Cincinnati, Denver and Colorado Springs.