Priorities USA Action, "Same Promises"
What it says: "This was a booming place. And Mitt Romney and Bain Capital turned it into a junkyard."
What it means: With the election looming, the pro-Obama super PAC Priorities USA Action is again going after Romney's character, a strategy that was effective in damaging the Republican candidate earlier this year. This ad is a mash-up of sorts, not focusing on any one company but arguing that Bain had a record of laying off American workers and forcing firms into bankruptcy.
Who will see it: Colorado, Florida, Iowa, Nevada, Ohio, Virginia and Wisconsin. Priorities also is back on the air with "Stage," a memorably grim ad in which a former Indiana paper plant employee says, “Mitt Romney made over a hundred million dollars by shutting down our plant, and devastated our lives.”