Obama for America, "Determination" 

What it says: "We're not there yet. But we've made real progress and the last thing we should do is turn back now. ... read my plan, compare it to Governor Romney's and decide which is better for you."

What it means: In this 60-second, direct to camera ad, Obama touts his plan for a second term (and urges voters to read more online). While he mentions Mitt Romney, there's no sharp contrast -- a shift from his harsh, negative ads in recent days. 

Who will see it: Voters in New Hampshire, Virginia, North Carolina, Florida, Ohio, Wisconsin and Colorado.