Mitt Romney, "Highest Responsibility" 

What it says: The ad quotes Mitt Romney in Tuesday's debate saying, “Our Navy is smaller now than at any time since 1917. … That’s unacceptable to me.”

What it means: Taking out President Obama's memorable response to this line -- “we also have fewer horses and bayonets," Romney is again pushing one of his more aggressive debate attacks out to voters. He also cut an ad accusing Obama of apologizing for America. Our Fact Checker gives the Navy claim Three Pinocchios, calling it a "nonsense fact." 

Who will see it: Military-heavy areas, most likely.