Romney campaign: "Un Mejor Camino" 

What it says: (In Spanish):  Most Americans believe we are heading in the wrong direction. Higher deficits, chronic unemployment, a president who admits he can't work with Congress. Higher Deficits. Chronic Unemployment. Can’t Change Washington ... [Obama] says he's only had four years. With four years, Mitt Romney turned things around in Massachusetts ... Leadership is finding the way to live up to your promises. 

What it means: The ad matches the "change" theme Romney pressed in his Thursday morning rally and follows by one day a Spanish and subtitled ad released by the Obama campaign in key swing states.  

Who will see it: The vast majority of Romney's Spanish-language television buys have been in Florida, with smaller buys in Colorado and Nevada. 

Also see: 
Mad Money: Track campaign ads of the 2012 campaign 
Do Obama and Romney need to use Spanish-language media to reach Hispanic voters?