Mitt Romney, "Can't Afford Another Term"

What it says: "If you want to know President Obama’s second term agenda, look at his first: gutted the work requirement for welfare. Doubled the number of able-bodied adults without children on food stamps. Record unemployment."

What it means: The ad invokes a discredited claim from a previous Romney ad claiming that President Obama ended the work requirement for welfare. Here the language is a little more vague. But welfare is again used as a wedge issue in a play for middle-class voters.

Who will see it: The ad was not announced by the campaign. According to the Huffington Post it's running in Ohio, Colorado, Florida, Iowa, and Virginia, along with Rochester, N.Y. and Las Vegas.