Mitt Romney, "Iowa Newspapers Agree"

What it says: ‘Mitt Romney offers a fresh economic vision,’ with those words The Des Moines Register makes history, endorsing Mitt Romney for president. ... Mitt Romney’s earned the support of every major newspaper in Iowa.”

What it means: Like President Obama's ad touting the endorsement of former secretary of state Colin Powell, this spot is aimed at burnishing Romney's bipartisan appeal. 

Who will see it: Iowa.