Photo by David Nakamura

President Obama is again making Twitter a key part of his efforts to gin up public support for a policy initiative, and again the response is a mix of earnest testimonials and conservative snark. 

Speaking from the White House with 15 middle-class Americans standing behind him, Obama declared that failing to extend an income tax freeze for the middle class could cost families more than $2,000 next year. He called on people to tell Congress what losing $2,000 would mean to them. 



By the afternoon, the conservative Heritage Foundation had taken out this promoted tweet on the hashtag: 


The hashtag is trending and has already been used in more than 15,000 tweets, according to data from Topsy. The most retweeted tweets thus far are ones from @BarackObama, @WhiteHouse, and the one above from @PressSec. 

House Speaker John Boehner (R-Ohio) tweeted a retort Wednesday morning using the hashtag, and a quick search of #my2k on Twitter shows at least as many tweets criticizing Obama's proposal as praising it. 

It's a similar tactic to the hashtag #dontdoublemyrate that the White House pushed last summer as Obama negotiated with Congress over student loan rates, and its #40dollars push last February. Conservatives attempted to co-opt both efforts.