What's in a name? A lot, if your name includes the term "gun control." So in a nod to the political realities of the moment, a group founded in the days after the Newtown, Conn., school shooting is officially changing its name by dropping the politically loaded term.

Moms Demand Action for Gun Sense in America is the new name for an organization formerly known as One Million Moms for Gun Control, the group's founder will announce Wednesday. The change was prompted by confusion with another group, One Million Moms, which advocates for family-friendly entertainment media — and because the group's old name includes the term "gun control."