David Plouffe, the architect of President Obama's 2008 victory and top aide during last year's election, is joining Bloomberg Television as both a contributor and adviser.
Plouffe will weigh in on politics, business and technology on Bloomberg TV. But he also will be helping the network out behind the scenes.
"I am excited for both the on- and off-air relationship with Bloomberg," Plouffe said in a statement. "Their programming lends itself to fuller discussion, which given the complexity of the issues before our country, is of great value."
"David has one of the sharpest political minds in the nation," said Andrew Morse, head of Bloomberg Television in the United States. "We're thrilled he's joining the Bloomberg team to provide his unique insight and analysis to our coverage of business and politics."
Two other high-profile members of Obama's team, David Axelrod and Robert Gibbs, have joined MSNBC as contributors.
Plouffe left the White House in January. He was serving as Obama's senior adviser, choreographing the president's public appearances and working as a liaison between the administration and the reelection campaign.
