A new web video from Senate Minority Leader Mitch McConnell's (R-Ky.) reelection campaign has apparently gone viral, gaining more than one million views in less than 36 hours. And that's despite relatively limited pickup in the news media.

The two-minute web video, titled "The American Ideal," was launched Thursday morning. At 4 p.m. Friday, it was listed as having 651,021 views. Just 16 minutes later, it had 1,036,039 page views. The growth slowed significantly after that; by Monday morning it was at 1,072,850 views.