Stephanie Cutter (AP Photo) Stephanie Cutter (AP Photo)

Three veterans of President Obama's 2012 campaign are launching a new consulting firm, Precision Strategies.

Obama deputy campaign managers Stephanie Cutter and Jennifer O'Malley Dillon, and digital director Teddy Goff, are behind the firm, which aims to take the winning formula of the Obama reelection and apply it not just to other campaigns and advocacy groups but to consumer brands, financial firms, and media and technology companies .