Two former top spokesmen for President Obama, including former White House press secretary Robert Gibbs, are forming a new strategic communications practice.

Gibbs and Ben LaBolt, the national press secretary on Obama's 2012 reelection campaign, will both be joining New Partners, a full-service consulting firm, where they will launch a new effort dubbed The Incite Agency.

LaBolt's top deputy on the 2012 campaign, Adam Fetcher, will also join The Incite Agency as its managing director.

Gibbs will also serve as a partner at New Partners. He has been a top spokesman for Obama for years, serving in his Senate office, his campaign and in the White House during his first term.

LaBolt also worked for Obama going back to his days as a senator and has worked for Chicago Mayor Rahm Emanuel (D) and Sen Sherrod Brown (D-Ohio).

Fetcher worked on Obama's 2008 campaign and later served as a spokesman for the Department of the Interior and the Department of Homeland Security.

The new firm's Web site can be found at