Texas Gov. Rick Perry (R) has a message for New York businesses: Forget the Empire State, it's all about the Lone Star State.

As he's embarked on a trip through the northeast this week to convince employers to move to Texas, Perry is front and center in a series of ads that accuse New York of over-regulating and over-burdening businesses, take digs at New York City Mayor Michael Bloomberg's policies, and mention New York Gov. Andrew Cuomo (D) in an unflattering context.

"If you're tired of the same old recipe of over-taxation, over-regulation and frivolous ligation, get out before you go broke. Texas is calling," Perry declares in the ads.

Bloomberg's proposed large soda ban is featured one spot. And in a another, Perry accuses "bureaucrats" of "telling you whether you can even drink a Big Gulp."

The ads cite the fact that Texas has no state income tax as a reason to move. One spot features celebrities like former Dallas Cowboys running back Emmitt Smith and film director Robert Rodriguez. Another features Farouk Shami, a businessman who ran a losing campaign for the Democratic gubernatorial nomination in 2010.

According to a press release from the governor's office, the group TexasOne is paying for the governor's trip as well as for the $1 million week-long TV ad buy, which began last week.

Updated at 1:04 p.m.