Texas Gov. Rick Perry (R) has a message for New York businesses: Forget the Empire State, it's all about the Lone Star State.

As he's embarked on a trip through the northeast this week to convince employers to move to Texas, Perry is front and center in a series of ads that accuse New York of over-regulating and over-burdening businesses, take digs at New York City Mayor Michael Bloomberg's policies, and mention New York Gov. Andrew Cuomo (D) in an unflattering context.