National Republicans on Friday launched a series of programs aimed at recruiting more female candidates and getting conservative women involved in politics.

The National Republican Congressional Committee's "Project GROW" (Growing Republican Opportunities for Women) aims to recruit women to run for political office and help them mount strong candidacies.

The Republican State Leadership Committee, meanwhile, launched a program called "Right Women, Right Now" that pledges to recruit 300 new women to run at the state level.

Both programs are part of the Republican National Committee's just-announced "Women on the Right Unite" campaign, which oversees efforts to promote women by the top six national GOP political committees.

The efforts come as Republicans continue to trail Democrats when it comes to electing women and also as the female vote continues to tilt toward Democrats. Democrats have four times as many women serving in the Senate and three times as many women in the House, and President Obama won the female vote 55 percent to 44 percent last year -- just one point off his 2008 showing.

Democrats have accused Republicans of waging a "war on women" and point to efforts in the House and several states to restrict abortion rights.

"Our record number of victories during the last election happened not just because we ran fantastic candidates like Elizabeth Warren and Tammy Baldwin," said the Democratic women's group Emily's List in a memo reacting to the GOP's new campaign, "they happened because women voters were turned off by the Republican Party’s attempts to roll back the clock on their rights and freedoms."

The NRCC's effort will be led by committee Chairman Greg Walden (R-Ore.) and Rep. Renee Ellmers (R-N.C.).

The RNC's campaign includes Ellmers and several other women in Congress, including Reps. Shelley Moore Capito (W.Va.), Diane Black (Tenn.), Marsha Blackburn (Tenn.), Susan Brooks (Ind.), Lynn Jenkins (Kan.), Cynthia Lummis (Wyo.), Ann Wagner (Mo.) and Jackie Walorski (Ind.).

Updated at 2:56 p.m.