Senate Minority Leader Mitch McConnell (R-Ky.) has responded quickly to his new Democratic opponent -- with Auto-Tune.
Over an autotuned beat, a new Web video from the senator's campaign rhymes "Alison Lundergan Grimes" to various lines of attack -- "Not Ready for Prime Time," "Sticks to Party Line," "Left Wing Mime."
The video cuts up various clips of Kentucky Secretary of State Lundergan Grimes saying her name and the word "me" to depict her as relentlessly self-promotional. It's a theme McConnell's campaign has used in previous Web videos, and one his campaign strategists discussed during a meeting that was secretly taped by Democratic activists.
The line "What rhymes with Alison Lundergan Grimes?" comes from an ad the secretary of state ran in 2011 featuring her two grandmothers.
Lundergan Grimes' head also is put onto the body of Ellen DeGeneres in a clip of the talk-show host dancing with President Obama.
It's a quick hit -- so quick that the first version of the video spelled McConnell's name wrong.
McConnell's campaign has embraced all sorts of Internet marketing, trying to create and promote snarky content that will go viral among supporters. Sharp-edged, attention-grabbing videos like this won't be seen by undecided voters; they're designed to gin up enthusiasm in the GOP base.