Louisville businessman Matt Bevin is set to announce later today that he will challenge Senate Minority Leader Mitch McConnell (R-Ky.).
And McConnell is wasting no time attempting to define Bevin.
McConnell's campaign is up with a new ad buy labeling his primary opponent "Bailout Bevin" and noting that Bevin's business -- which is based in Connecticut -- accepted $200,000 in bailout funds. Bevin sought the funds after his business, a bell factory, burned to the ground.
Meanwhile, Bevin's campaign will launch its own ad later today.
The "B" word has generally been a scarlet letter in Republican primaries -- particularly when it comes to members who voted for the Troubled Asset Relief Program (TARP) bailout in 2008. Those members include McConnell -- something Bevin's campaign is likely to use against the leader.