Since 2009, photographer Pete Souza has methodically documented Obama's time in the White House. From campaign-ready grins to kid-approved fist bumps, Obama is always placed at the right angle, in the right light in Oval Office meetings, on Air Force One, at state funerals and ceremonial dinners.

The bulk of Souza's work is on White House's Flickr account, but Wednesday, Souza unveiled his personal Instagram account. At only five photos, Souza already has 3,611 followers. He is following five accounts, three of which are other photographers. So far, the Instagram shots have the same feel of his official White House photographs.

But even Souza has succumbed to the social media trend of Instagramming his brunch.

The Obama administration has been very intentional about its use of new media, broadcasting video chats with the president, AMAs on Reddit, and now growing a presence on Instagram. The White House opened its own account last month before Obama's three-country tour of Africa.

Michelle Obama also has her own account. While it's still used to publicize the first lady's comings and goings, one of her recent photos participated in Throwback Thursday (#TBT) a popular social media trend of reposting old photos.