Louisiana Gov. Bobby Jindal (R) is launching a conservative nonprofit that will develop policy plans, he announced Thursday, a decision that ramps up speculation about a potential 2016 presidential run.

Dubbed "America Next," the organization will develop policy ideas with an initial emphasis on health care, education and energy. It will be organized as a 501(c)(4), tax code shorthand for social welfare groups that are not required to disclose their donors. Such groups can participate in politics, so long as it is not the primary focus. Jindal's new group says it will not be focused on elections. 

"Conservatives have failed to articulate and sell a national policy agenda to the country, a vision of what conservative policies can accomplish when put into practice," Jindal said in a statement. "We've detailed the awful things the Obama Administration has done, all the failings of The Left, and we've pledged to undo as much of that as we can. However, the American people demand more than that, and they should."

Jindal is widely viewed as a potential 2016 candidate and  is currently chairman of the Republican Governors Association. His new group will allow him to play a bigger role in national and state policy discussions.

Jill Neunaber will be the executive director of America Next. Neunaber was the campaign manager for Massachusetts Senate candidate Gabriel Gomez (R) this year. Curt Anderson, Jindal's top political consultant, will serve as an adviser to the group.