(Jessica Rinaldi/Reuters)

You might think Monday marks the start of an ordinary work week, one that, it is hoped, won't be disrupted by yet another snowstorm. But for the White House, it's "Moms Know Best!" Week.

That's the theme of this week's health-care enrollment effort, as the White House makes another push to enlist the help of the nation's women in getting their family members to sign up for insurance under the Affordable Care Act before the March 31 deadline.

The president, first lady and multiple Cabinet members will participate in events aimed at mobilizing this key constituency, according to a document provided by the White House on Sunday night.

President Obama will sit down for his "first-ever interview with WebMD" this week, said a White House official, who noted that the site estimates that 60 percent of its 156 million unique visitors per month are women. On Monday, Health and Human Services Secretary Kathleen Sebelius will take part in a news conference at the Women’s Health Center in Atlanta with elected officials, African American leaders and small-business owners, and will meet separately with women who own small businesses.

On Tuesday, Michelle Obama will participate in an organizing call to thank volunteers and door-to-door canvassers from groups that are working to enroll the uninsured, with a heavy emphasis on contacting women. And Wednesday, White House senior adviser Valerie Jarrett will join in a Google+ Hangout with Cosmo for Latinas, while Sebelius will hold a call with female bloggers to emphasize the importance of signing up for coverage before the end of the month.