"The goal is to help reach that young audience. And Zach and the guys at Funny or Die, they have huge followings," Jarrett said. "Every young person I know watches their videos on YouTube. ... And the fact that the website traffic has gone up is really an indication that it’s working."
Sign-ups for the Obamacare exchanges continue to lag behind the administration's goals, with numbers released Tuesday showing fewer people signing up in February than in January. Lack of participation among young people is particularly worrisome for the White House, given the program needs healthy people to offset the costs of older, sicker patients.