The Washington Post

Biden and Buzzfeed: It’s a brave new world

If you thought President Obama's "Between Two Ferns" interview was radical, prepare yourself for Vice President Biden's plunge into the world of Buzzfeed and cutesy GIFs.

The White House has launched a community channel on Buzzfeed as part of its broader online strategy, and Biden is its first star, as a series of GIFs illustrate "7 Reasons Why Vice President Biden Thinks You Should Get Covered by March 31."

What are some of the reasons young people should enroll under the Affordable Care Act, according to the White House? They include "It won't break the bank," as the vice president rejoices with a wad of cash, and "It's good to have choices," as he grabs a slew of items in Costco.

(Source: White House tumblr)
(Source: White House/White House community page on Buzzfeed.com)

The post is "a way to share information with audiences online," a spokesperson for the vice president wrote in an e-mail. "The post is part of the White House’s ongoing efforts to reach consumers, including young adults – where they are to make sure they know they have until March 31st to sign up for quality, affordable health insurance through the federal and state marketplaces."

Now the only question is when the White House puts the first adorable cat photo on its new Buzzfeed channel--though it's a safe bet images of the First Family's dogs Bo and Sunny Obama will make it up there first.

Juliet Eilperin is The Washington Post's White House bureau chief, covering domestic and foreign policy as well as the culture of 1600 Pennsylvania Avenue. She is the author of two books—one on sharks, and another on Congress, not to be confused with each other—and has worked for the Post since 1998.

The Freddie Gray case

Please provide a valid email address.

You’re all set!

Campaign 2016 Email Updates

Please provide a valid email address.

You’re all set!

Get Zika news by email

Please provide a valid email address.

You’re all set!
Comments
Show Comments
Republicans debate tonight. The South Carolina GOP primary and the Nevada Democratic caucuses are next on Feb. 20. Get caught up on the race.
Justice Scalia, in his own words
The Fix asks The State's political reporter where the most important region of the state is.
The State's Andy Shain says he could talk about Charleston, which represents a little bit of everything the state has to offer from evangelicals to libertarians, and where Ted Cruz is raising more money than anywhere else. In a twist, Marco Rubio is drawing strong financial support from more socially conservative Upstate. That said, Donald Trump is bursting all the conventional wisdom in the state. So maybe the better answer to this question is, "Wherever Trump is."
Past South Carolina GOP primary winners
South Carolina polling averages
Donald Trump leads in the first state in the South to vote, where he faces rivals Ted Cruz and Marco Rubio.
South Carolina polling averages
The S.C. Democratic primary is Feb. 27. Clinton has a significant lead in the state, whose primary falls one week after the party's Nevada caucuses.
62% 33%
The complicated upcoming voting schedule
Feb. 20

Democrats caucus in Nevada; Republicans hold a primary in South Carolina.

Feb. 23

Republicans caucus in Nevada.

Feb. 27

Democrats hold a primary in South Carolina.

Upcoming debates
Feb 13: GOP debate

on CBS News, in South Carolina

Feb. 25: GOP debate

on CNN, in Houston, Texas

March 3: GOP debate

on Fox News, in Detroit, Mich.

Campaign 2016
Where the race stands

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.