The saga of what may be the world's most scrutinized selfie continues.

Discussion of the photo Red Sox slugger David Ortiz snapped with President Obama -- an image that appeared to be taken in good fun but Samsung actually orchestrated as a publicity stunt -- just won't stop.

The selfie that sparked it all. (Geoff Burke-USA TODAY Sports)

Amid fears (?) of a crackdown on presidential selfies, White House spokesman Jay Carney told reporters Monday there has been no discussion of a ban on people snapping photographs of themselves with President Obama.

Appearing on CBS's "Face the Nation" Sunday, White House senior adviser Dan Pfeiffer said -- apparently jokingly -- that "maybe this should be the end of all selfies."

Mot everyone may have gotten the joke.

"He was saying, I think, humorously, the end of all selfies, and I don't think he just meant the White House," Carney said.

Carney reiterated Obama did not know the photograph would be used for promotional purposes. Ortiz recently signed on as a pitchman for Samsung, and the company said it worked with the baseball star to to come up with a way to promote its products when it learned he was heading to the White  House.

Carney said the White House has a "standing approach" on how it deals with companies that try to make money off the president's image. And it raises some bigger issues than any potential ban on selfies.

"You know, we believe this issue will be resolved, and we've taken the same approach on this matter as we have when we've had similar incidents or cases when the president's image has been used for commercial purposes," Carney said.

Translation: They called in the lawyers. Neither Carney nor Pfeiffer would reveal what was discussed, though Carney said White House counsel spoke to her counterpart at Samsung.

The Associated Press reported Monday that a group of Olympians who visited the White  House last week were asked not to take out their phones.

While selfies may not be banned, according to a White House official, large groups of visitors are often asked to refrain from taking photos. They would rather the work be left to the official White House photographer.

This post has been updated with the link to the Olympian story and information on visitor groups.