There has been plenty of discussion about just how much weight Sarah Palin's endorsement carries. The Senate campaign of former Georgia secretary of state Karen Handel apparently thinks it's a pretty big deal.

Handel on Friday launched her first campaign ad, and it plays up her recent endorsement from the former GOP vice presidential candidate.

Apart from the disclaimer at the end, the ad features only Palin's voice.

Handel faces a primary with four other major candidates -- all of them men.