Former lieutenant governor Don Beyer (D) is hitting the airwaves Thursday in the race for retiring Democratic Rep. James P. Moran's Northern Virginia-based U.S. House seat with an ad emphasizing his positions on women's issues.

The TV commercial, shared with Post Politics by Beyer's campaign, is anchored by Beyer's daughter Stephanie Beyer Kirby and former state senator Mary Margaret Whipple (D), who praise his record on abortion rights and maternity leave. Beyer appears in the final third of the ad.

"Treating women fairly isn't politics with dad. He lives it," says Beyer Kirby.

The Beyer campaign said it is spending in the low six-figures to air the ad on cable in the district.

Beyer served as lieutenant governor in the 1990s. He was a bundler for President Obama and later served as ambassador to Switzerland and Liechtenstein.

The race to fill Moran's seat is crowded, with 10 Democrats running. The Democratic nominee will be a heavy favorite in the general election, given the district's strong Democratic tilt. The candidates will meet in their second forum Thursday in Alexandria.

The primary is on June 10.