Some of the people steering Ted Cruz's White House bid:

Heidi Cruz

The senator's wife is a managing director at Goldman Sachs in Houston. She has worked at the investment banking firm since 2005 and will take a leave of absence to campaign with her husband. Heidi Cruz also has a formidable political résumé. She previously was the director for the Western Hemisphere at the National Security Council and worked at the Treasury Department. She graduated from Harvard Business School and Claremont McKenna College. She and her husband met in Austin in 2000 while working on President George W. Bush's campaign.

Rafael Cruz

The senator often calls his father and namesake (the senator's full name is Rafael Edward Cruz) his hero. Rafael Cruz fled Cuba in 1957 and went to Austin. The younger Cruz often tells the story of how Rafael came, penniless, to the United States and worked his way up from a dishwasher to a student to the oil business. He is now an evangelical preacher and director of Purifying Fire International ministry. He often appears beside his son at events. Rafael Cruz is also known for making controversial statements, including that he wanted to send President Obama back to Kenya.

AD
AD

Catherine Frazier

Frazier will serve as a campaign spokeswoman. Known for her even keel and low-key manner, she worked in Cruz’s Senate office. Before coming to Washington, she worked for former Texas governor Rick Perry.

Jason Johnson

The man who's been dubbed Cruz’s “political brain” has deep roots in Texas politics, including a stint as chief of staff for now-Texas Gov. Greg Abbott (R) when he was attorney general. Johnson helped guide Cruz to his 2012 long-shot Senate victory -- a campaign model Cruz wants to emulate, with its focus on small-dollar donors and grass-roots support.

Hal Lambert

Lambert stepped down from his position as the Texas GOP finance chair to help raise money for Cruz. Lambert is an investor who founded Bridge Point Capital.

AD

Lauren Lofstrom

Lofstrom will be Cruz’s chief fundraiser, working to raise the $40 million to $50 million the campaign has estimated as the amount it needs to win the primary. Lofstrom also worked for Perry.

AD

Jason Miller

Miller helped create ads and guide strategy for Rep. Mark Sanford’s (R-S.C.) comeback House win, a few years after he finished his second term as governor, and has advised big-name Hill conservatives such as Sen. Tom Coburn (R-Okla.) and Rep. Darrell Issa (R-Calif.). His focus: crafting Cruz’s message of unyielding conservatism and spreading it among grass-root groups, where the senator hopes to gain the most support.

Chris Perkins

AD

Perkins is Cruz’s top pollster. He worked on Cruz’s 2012 GOP Senate primary, calling it for Cruz at a time when many thought his opponent would roll to certain victory -- one of the 66 winning local, state and national GOP candidates from 2010 to 2014 that he claims to have worked with. Perkins was the head of the RNC’s independent expenditure unit during the 2006 cycle, and was director of Tom DeLay’s PAC from 2001 to 2006, during the period controversial Republican redistricting roiled the state spearheaded by The Hammer roiled the state.

AD

Josh Perry

Perry, who's been Cruz’s top digital strategist since the start of the 2012 Senate campaign, will take the same role heading up digital operations on the presidential campaign. Before joining Cruz, Perry worked at Harris Media whose founder, Vincent Harris, is working for likely presidential rival Sen. Rand Paul (R-Ky.).

AD

Brian Phillips

Phillips, who will serve as a senior adviser, worked as communications director to Sen. Mike Lee (R-Utah) and has worked on congressional and gubernatorial campaigns around the country.

Jeff Roe

A presidential campaign veteran, Roe worked on both Perry’s 2012 presidential run and Mike Huckabee’s in 2008. The no-holds-barred founder of Kansas City-based Axiom Strategies will be one of Cruz’s senior strategists.

Rick Tyler

Another presidential campaign veteran, Tyler was a longtime aide to Newt Gingrich in his post-House speaker phase. He has also worked for the Strategy Group for Media ad firm, which counted Sen. Rand Paul (R-Ky.) as one of its clients and employed the senator's wife, Kelley.

This post has been corrected. Mark Sanford did not resign as governor.

AD
AD