GOP Sen. Ted Cruz (Texas) is going up with the first television ad of the 2016 presidential election this weekend, a 30-second spot touting his religious roots on local and national networks.

"Were it not for the transformative love of Jesus Christ, I would have been raised by a single mom without my father in the house," Cruz says in the opening lines of the ad, titled "Blessing." "God's blessing has been on America from the very beginning of this nation."

The Post's Katie Zezima reported on the ad buy Thursday, diving into the thinking behind Cruz's decision to air the spot on Easter weekend:

The Republican senator’s programming choice for the ads, along with the Easter weekend timing, underscore his commitment to wooing voters of faith. Cruz kicked off his presidential campaign at Liberty University in Lynchburg, Va., a Christian college founded by fundamentalist preacher Jerry Falwell. During campaign stops here in Iowa, Cruz has evoked God and reiterated his support for the controversial Indiana religious-freedom law that was signed last week and later amended."

"Over and over again when we've faced impossible odds the American people rose to the challenge," Cruz says at the end of the ad. "This is our fight, and that is why I'm running for president of the United States."