Cruz announced his White House run in a March speech at Liberty, a strong signal to Republicans that he would make an aggressive play for evangelical voters and social conservatives in his bid for the 2016 GOP nomination. Liberty promotes itself as the largest Christian university in the world.
Bush has been aggressively fundraising ahead of a likely presidential run – raking in millions of dollars – in addition to traveling the country to drum up support.
An aide familiar with planning for the event said that the speech was planned "several months ago," before Cruz launched his campaign.
But the Florida Republican's decision to speak there nonetheless indicates that he isn't ready to cede the evangelical voting bloc to Cruz or any other candidates in the potentially-crowded GOP field. As it stands, Bush is considered the clear establishment favorite for the nomination.