Hillary Rodham Clinton's campaign has a thoughtful suggestion for those stuck for ideas about what to do for Mom this year.
You could call her, sure. In fact, you probably should do that more often anyway. Ahem.
Or, the Clinton campaign is advertising a Mother's Day call from the candidate for the winner of an online contest announced Sunday.
"Sign up for a chance to surprise a mom you love," the campaign said in a Twitter message.
The signup link goes to a campaign page where people can donate, of course. There is some fine print that allows entry into the contest without donating and notes that a donation does not improve the odds of winning.
That call might be way better than the plant you picked up on the way to brunch last year, but you better have a backup plan. Mother's Day is May 10.
The campaign also sent an e-mail to supporters promoting the Mother's Day call.
"I've been a mother for more than 35 years now, and I'm still not sure how my mother did it," Clinton says in the message.
"She didn't always have an easy life, but she managed to remain strong and kind and always remember everyone who helped her.
"I'm sure you have a story like this about your mom. I'd like to hear it and thank her for all that she's done."
Also Sunday, the campaign announced that Clinton will travel to Nevada on Tuesday. The Cinco de Mayo visit to a state where one in four people is Hispanic will focus on "reforming the broken immigration system so we can keep families together," the campaign said.