Former Florida governor Jeb Bush on Tuesday went up with a Spanish-language video wishing Mexican-Americans a happy Cinco de Mayo, highlighting his personal ties to the country.

“Here in the U.S., Cinco de Mayo has become a day where we celebrate our ties with Mexico and the great contributions of the Mexican-American community in the U.S.,” he said in Spanish, with subtitles running underneath. “In my case, this relationship is very profound. My wife Columba was born in Mexico, my family has always had strong ties with Mexico and I have great respect and affection for our neighboring country.”

Bush -- whose bid for the White House is all-but-certain -- has made repeated overtures to Hispanics, frequently talking about his family’s own “bicultural and bilingual” influences. He has also stood firmly behind an immigration reform plan that would include a path to legal status for undocumented immigrants, an unpopular position within his party that could hurt him in the Republican primary.

During a visit to Puerto Rico last week, Bush told reporters that he relates to the "immigrant experience."

“Trust me, I know the power of the immigrant experience because I live it each and every day. I know the immigrant experience because I married a beautiful girl from Mexico. My children are bicultural and bilingual,” Bush said last week.

Read more:

[How Jeb Bush and Ted Cruz are making a play for the Hispanic vote (Wednesday and beyond).]