Columba Bush, an historically press-shy, private political spouse, is launching a far more public presence on social media in hopes of helping her husband, Jeb Bush, as he prepares to run for president.

Columba Bush launched a Twitter account and an Instagram page on Friday with plans to use the accounts to post family photos, images of her on the campaign trail and other messages.

It appears she'll also tweet in Spanish, as she did on Friday afternoon:

Mrs. Bush also announced via Twitter that she is in Iowa this weekend with her husband, with plans to meet with local domestic violence prevention activists.

The couple is slated to host a small-dollar fundraiser in Miami on Monday. Last week, Columba Bush and the couple's youngest son, Jeb Jr., hosted a fundraiser with supporters in Chicago.