Louisiana Gov. Bobby Jindal knows that business mogul Donald Trump is a magnet for media attention. And he wants in on the action.

“I realize that the best way to make news is to mention Donald Trump. That’s the gold standard for making news these days," the underdog presidential candidate will joke in an Iowa speech Monday, according to excerpts in advance released by the campaign. "So, I’ve decided to randomly put his name into my remarks at various points, thereby ensuring that the news media will cover what I have to say.”

Funny. And effective: judging by social media, it's already sort of worked. Sort of.

Now, the Washington Post has covered Jindal this year. And covered him some more. And still more. But his experiment Monday earned him an unmistakeable spike in media attention.

So what does he plan for a follow? According to the excerpts, he's going to stick with a winning strategy: "Also…did I mention Donald Trump?" he will add.