More than 10 million people — predominantly younger Hispanics — tuned in last year to watch the Latin Grammys, which awards Spanish-language musicians in several categories.
This week, immigrant and minority rights groups are marking the anniversary with a series of workshops, events, rallies and fresh advertising, while the Obama administration prepares to defend the president's decision in front of the U.S. Supreme Court.
The ad airing tonight is part of a six-figure TV and online ad campaign paid for by SEIU-COPE, the political arm of one of the largest labor unions, and iAmerica, a Web site that serves as a clearinghouse for undocumented immigrants seeking information about DACA, DAPA and applying for legal status. The ad will also air at a later date on Telemundo and will be targeted at Hispanics online in Colorado, Florida, Nevada and Texas, according to the groups.
Here's the Spanish-language version:
Here's the English-language version:
The ad features clips of Sens. Marco Rubio (R-Fla.) and Ted Cruz (R-Tex.) — both Cuban-Americans — and GOP presidential front-runner Donald Trump saying that would end DACA and DAPA if elected president.
"I think amnesty is wrong," Cruz is quoted as saying.
"DACA is going to end," Rubio says.
"They have to go," Trump ads.
"We will NOT accept hate. We will NOT allow anti-immigrant attacks," an announcer says. "We will NOT support the status quo. Because if they win, we lose."
Images of former Florida Gov. Jeb Bush, who also opposes keeping the programs in place, also flash on-screen during the ad.
Trump has been a frequent target of immigrant groups, and Cruz and Rubio are increasingly so in the weeks since they started climbing in public opinion polls. In September, a pro-immigration group backed by business and religious leaders aired an ad calling out Trump and others for their anti-immigrant rhetoric. Another Hispanic organization also aired ads more sharply attacking Trump for his comments on undocumented immigrants from Mexico.