A new super PAC taking aim at Donald Trump has formed, with the focus on mobilizing Democrats against him. The group, named Keep America Great, has been set up as a grass-roots coalition spanning all 50 states and the District of Columbia.
Its plan is to reach out to a vast network for both its fundraising and get-out-the-vote efforts and to specifically target a younger demographic. The group, which has a digital-first approach, has plans to implement a rapid response communication strategy at the local level to counter what Trump, the presumptive Republican nominee, says publicly. The super PAC plans to also use grassroots efforts for its fundraising and has a number of state government representatives signed on with the organization.