NEW YORK — After rolling out a few dozen prominent Republican and independent supporters in recent weeks, Hillary Clinton’s campaign sought Wednesday to bring some structure to its effort, launching a group called Together for America to coordinate continuing outreach.

The announcement coincided with the latest batch of Republicans stepping forward to endorse the Democratic presidential nominee: former commerce secretary Carlos Gutierrez; former housing and urban development secretary Carla Hills; former congresswoman Connie Morella (Md.); former congressman Chris Shays (Conn.); and former director of national intelligence John Negroponte.

The idea behind the new push is to make Republican voters more comfortable supporting Clinton by showing them examples of leaders in many realms who have chosen to disavow GOP nominee Donald Trump and back Clinton instead.

As a recruitment tool, Clinton’s campaign also launched a new website on Wednesday seeking to enlist Republican and independent voters who support its efforts. The site suggests that Clinton has the “temperament” to be commander in chief while Trump does not.

Clinton’s campaign said that with Wednesday’s endorsements, she can now claim nearly 50 prominent Republican and independent supporters, including three former Cabinet secretaries, six current or former members of the House and Senate, six former U.S. ambassadors, five former military leaders, nearly 20 other senior administration officials and a number of business and community leaders.

The push for Republican votes has taken other forms, including the publication of an op-ed on Wednesday in the Deseret News in Utah, a state that has traditionally gone to the GOP. In an appeal to Mormon voters, Clinton seeks to make the case that she is more friendly than Trump to religious freedom.

"Trump’s Muslim ban would undo centuries of American tradition and values," Clinton says. "To this day, I wonder if he even understands the implications of his proposal. This policy would literally undo what made America great in the first place."