However, it remains to be seen whether the nonprofit will be able to ramp up in time to shape the looming confirmation battle, which is expected to begin as soon as Trump announces his choice Tuesday.
The group will be led by Nick Ayers, who served as a top adviser to Vice President Pence; Rick Gates, who worked as deputy to former campaign chairman Paul Manafort; former Pence aide Marty Obst; and Brad Parscale, who served as Trump's digital director. David Bossie, who worked as Trump's deputy campaign manager, and former spokeswoman Katrina Pierson are also coming aboard.
“President Trump campaigned on a bold but basic concept: America First,” the group said in a statement. “This is a concept the American people both understand and support but few in the media recognize and many politicians beholden to special interests will oppose. We will provide the counter-balance. And while our funding will be significant — the most powerful thing this organization can do is harness the power and energy from everyday ordinary Americans and give them a voice in this process. If their voices are heard, ‘America First’ policies championed by the White House will prevail.”
The group announced that it will not accept donations from federally registered lobbyists. But officials did not immediately respond to questions about whether they plan to voluntarily disclose their donors. As an issue advocacy group, America First Policies can accept unlimited donations from individuals and corporations but is not required to publicly identify its contributors.
America First Policies is not the only entity raising money to back Trump. Another nonprofit, 45 Committee, has already invested $3 million running ads in the last several weeks supporting Trump's cabinet picks. Already, Great America PAC, one of the biggest pro-Trump super PACs of the campaign, has positioned itself as his main outside ally.
And Trump's campaign committee is also still actively raising money. “We will act as a beacon for our movement of hard-working patriots who delivered a historic victory this November,” the committee wrote in an email to supporters last week that touted Trump's achievements during his first week in office.