If Donald Trump’s campaign is a media stunt, it is already safe to say: Mission Accomplished.

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Zignal Labs, our analytics partner, visualizes the extent to which Trump dominated the 2016 conversation during his Tuesday announcement. There were more than 113,000 mentions of Trump across social media between the hour of 11 a.m. to 12 p.m. Eastern, when Trump announced his candidacy.

Facebook reports that, in the 24-hour period from midnight to midnight yesterday, 3.4 million Americans on Facebook generated 6.4 million interactions related to the Trump announcement. For context, Jeb had just 493,000 people and 849,000 interactions the day before.

These numbers mean that Trump had the buzziest rollout of any Republican, surpassing Sen. Ted Cruz (R-Texas) for the top spot, although still trailing Hillary Clinton.

Bizarrely, West Virginia was the state engaging the most with Trump’s announcement. Maybe “The Apprentice” is popular there? The other places chattering about Trump the most on Facebook: Connecticut, the District, Alabama and New York.

Unlike in entertainment, however, you’re not winning just because they’re writing about you.

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