As the media spoils for a good fight for the Democratic nomination, much has been made about a pair of recent polls that shows Vermont’s Bernie Sanders closing on Hillary Clinton in New Hampshire. As it turns out, Sanders has also emerged as a social media darling, attracting more mentions online than almost every GOP contender and showing signs of closing the intensity gap with the Democratic front-runner.
This chart from Zignal Labs, our campaign analytics partner, shows total mentions of the presidential field since Monday across social and traditional media.
Jeb Bush received a serious spike after formally declaring his candidacy on Monday. And Donald Trump is his own social media category entirely, though we did not include him on the chart above. But take a look at how Sanders stacks up against the rest of the GOP field in terms of total mentions. Sanders is mentioned more frequently than Ted Cruz, Marco Rubio, Scott Walker or any other GOP contender.
These maps show a state by state breakdown of which candidate received more Twitter mentions in all 50 states.
The first map compares Sanders mentions by state with those of Ted Cruz.
Clinton still has a major advantage over her Democratic challenger, but there are states where interest in Sanders is greater. Here’s a state-by-state glance at Sanders vs. Clinton. For our purposes, we’ve put Clinton in red on this map and Sanders in blue:
Separately, on Friday morning, Facebook released data showing Sanders was the second most talked about candidate overall, trailing only Clinton, in Iowa and New Hampshire from May 13 to June 13. He was fourth in South Carolina during that time, behind Clinton, Paul and Ben Carson.