At the American Israel Public Affairs Committee (AIPAC) policy conference in March 2015, Israeli Prime Minister Benjamin Netanyahu’s lashed out at the emerging U.S.-led nuclear deal with Iran. Photographer: Andrew Harrer/Bloomberg

Millions of dollars are being spent on advertising for and against the Iran nuclear deal. Here’s a look at some of the paid and unpaid content that’s being produced by both sides.


J Street: The liberal advocacy group posted this ad on Youtube Tuesday morning, “Good for Israel, Good for America.” The ad, paid for by J Street Education Fund, quotes former Israeli military leaders praising the deal.

Credo Action: The progressive group, which recently collected more than 400,000 signatures for a petition urging congressional Democrats to support the deal, posted this video (it’s not a paid ad) the week the deal was announced in July. In the video, Credo Action campaign manager Zack Malitz says the deal “represents a monumental achievement” and encourages people to pressure Democrats to support it.

MoveOn: The progressive group — which has committed to spending six figures on radio, television and online advertising, and is hiring at least eight more field organizers for its grassroots campaign —  has yet to run paid ads since the deal was announced.

But it ran the following ad, paid for by Civic Action, this spring. In the ad, the group criticizes the March letter that 47 GOP senators sent to Iran’s leaders, calling it “sabotage,” and encourages people to call Congress voicing their support for diplomacy. The group plans to unveil more paid advertising in the coming weeks.


Citizens for a Nuclear Free Iran: The new 501(c)4 group supported by the American Israel Public Affairs Committee (AIPAC), posted this ad the week the deal was announced, saying Congress should reject the “bad deal.” The ad contends the restrictions put forth in the deal would end after 10 years — at which time Iran could build a nuclear weapon. The group plans to spend up to $40 million on ads in 35 states to oppose the agreement.

The Israel Project (TIP): The group wants the Obama administration to negotiate “a better version of the deal” and has created a website called No Bomb For Iran. The group’s leaders have been spreading the word on social media, meeting with editorial boards and speaking at synagogues. TIP is posting images on its Flickr account showing Israeli Prime Minister Benjamin Netanyahu criticizing the deal: