Most television viewers in the Atlanta area cannot avoid advertisements in Georgia’s special congressional election. Now, viewers watching Spanish-language channels won’t be able to avoid them, either.

The race between Republican Karen Handel and Democrat Jon Ossoff is already the most expensive in U.S. history, with more than $40 million spent to replace Health and Human Services Secretary Tom Price in a suburban Atlanta district. Democrats consider the race a must-win contest that could build momentum in their pursuit of retaking control of the House next year. Republicans are determined to hold a seat that has been in GOP control for more than four decades.

The Congressional Leadership Fund, a super PAC affiliated with House Speaker Paul D. Ryan (R-Wis.), is allotting some of the roughly $7 million it’s spending on the race for a Spanish-language television ad designed to attack Ossoff — and House Minority Leader Nancy Pelosi (D-Calif.).


A poll published Friday by the Atlanta Journal-Constitution showed Ossoff with a seven-point lead, but other recent surveys suggest a dead heat.

That’s why CLF is willing to spend some money trying to attract a small but growing voting bloc in Georgia’s 6th Congressional District. Latinos comprised just 2.3 percent of Georgia’s 5.4 million voters as of November — but that’s a threefold increase since 2004, according to the Pew Research Center. Latino voter registration climbed from 34,000 during the 2004 elections to 127,000 last year, Pew said.

During the 2016 presidential campaign, Democrats tried registering and turning out Latinos in the metro Atlanta area in hopes that the new voters could put Hillary Clinton over the top. That didn’t work, but Democrats continue to believe that the Peach State’s growing minority and younger populations eventually could turn the state blue.


The Ossoff campaign is wooing Latino voters regularly. During a weekend campaign swing in May, Ossoff stopped by a Spanish-language radio station’s block party, where he and campaign staff members talked up his plans to work on health-care and immigration policy.

In the House race, CLF plans to air its ad on Atlanta’s Univision and Telemundo stations Monday through Election Day next week.

“Jon Ossoff is all in for Nancy Pelosi’s agenda of bigger government, higher spending and more taxes that is crushing Americans’ pocketbooks,” CLF Executive Director Corry Bliss said in a statement. “Hispanic families will hear just how liberal, out-of-touch and wholly unfit Jon Ossoff is to represent Georgia’s 6th District.”


The attack ad adopts a tried-and-true GOP strategy of tying the local candidate to Pelosi, who has led House Democrats since 2003.


Here’s the script, in Spanish:

Nancy Pelosi y los liberales nos endeudaron por veinte billones de dólares.
Jon Ossoff seria peor.
Votaria por mas impuestos, más mal gasto y regulaciones que aplastan empleos …
Ossoff y Pelosi.
Un gobierno más grande que no podemos permitir.
La única mujer de Georgia en el Congreso, Karen Handel luchará por las familias trabajadoras.
Apoyando un presupuesto balanceado.
Poniendo a los contribuyentes de Georgia primero.
Congressional Leadership Fund es responsable por el contenido de este anuncio.

UPDATED: Translated into English, the ad says that “Nancy Pelosi and liberals put us $20 billion in debt. Jon Ossoff would be worse. He would vote for more taxes, more bad spending and regulations that would crush jobs. Ossoff and Pelosi: A bigger government that we cannot allow. The only woman from Georgia in Congress, Karen Handel will fight for working families. Supporting a balanced budget. Putting Georgia taxpayers first. Congressional Leadership Fund is responsible for the content of this advertisement.”


Handel also has invoked Pelosi’s name repeatedly, arguing that Ossoff would be a puppet of the House leader. During a debate last week, Handel mentioned Pelosi’s name more than 10 times. She’s also featured prominently in ads that are running against the Democrat.

But Ossoff has not yet said whether he would vote for Pelosi to serve as speaker in future House leadership elections.

The Ossoff-Handel race will be decided by voters on June 20.